Cerasé

Objective:

To establish Cerasè as a fresh and cheerful brand of cherry flavored energy drinks that brings a tasteful treat to your day.

Target Audience:

Young adults who are seeking an energy boost and appreciate the colorful and vibrant nature of Naples.

Brand Personality:

Fun, cheerful, and lively.

Key Message:

Cerasè is the perfect energizing and delicious drink that adds a touch of Naples' vibrancy to your day.

Brand Identity Elements:

The main colors used are pink, white and cherry red, reflecting the color of ripe cherries. The digital illustration of two cherries holding hands adds a playful and whimsical touch to the brand. The typography is modern and legible, with a playful twist to match the brand personality.

The Cerasè brand identity reflects the playful and cheerful nature of the brand while staying true to its core values. The brand aims to capture the attention of young adults seeking a tasty and energizing drink, while also adding a touch of Naples' vibrant and colorful atmosphere to their day.

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